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http://hdl.handle.net/11718/7278| Title: | A Note on India's Television Industry |
| Authors: | Manikutty, S. |
| Keywords: | Consumer Electronics;Business Policy |
| Issue Date: | 11-Aug-2010 |
| Abstract: | This case describes the structure of India’‘s TV industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players, the market and the main suppliers, both for black & white (B&W) and colour TVs. The note enables a structural analysis of the industry to be made and can precede the case ECIL (D) which deals with the problem of forming a competitive strategy for ECIL’‘s Consumer Electronics Group. |
| URI: | http://hdl.handle.net/11718/7278 |
| Appears in Collections: | Cases and Notes |
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