Newcell Industries

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/7280

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DC Field	Value	Language
dc.contributor.author	Manikutty, S.	-
dc.date.accessioned	2010-08-11T11:04:59Z	-
dc.date.available	2010-08-11T11:04:59Z	-
dc.date.copyright	1996	-
dc.date.issued	2010-08-11T11:04:59Z	-
dc.identifier.uri	http://hdl.handle.net/11718/7280	-
dc.description.abstract	The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize the market realities. The financial position of the company erodes over a period of time especially with the financial institutions declining to extend further support. The entrepreneurs’‘ decision to implement this technically sophisticated project on their own was disastrous. Finally, the company was not able to stabilize technology and become operational. It never took off. The case can be used to discuss opportunity identification, project implementation and new venture management.	en
dc.language.iso	en	en
dc.subject	Electronics	en
dc.subject	Business Policy	en
dc.title	Newcell Industries	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

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