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http://hdl.handle.net/11718/7346| Title: | Universal Seed Enterprise |
| Authors: | Singh, Gurdev |
| Keywords: | Seeds;Agriculture |
| Issue Date: | 12-Aug-2010 |
| Abstract: | The case deals with the decision to raise funds from the channel to finance distribution of seeds through advance booking. The idea is to understand what for marketing finance is needed in input distribution and under what circumstances advance booking could be successful. What benefits accrue to the company as well as to the channel from this practice and at what cost are other relevant issues. |
| URI: | http://hdl.handle.net/11718/7346 |
| Appears in Collections: | Cases and Notes |
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