Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/7346
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dc.contributor.authorSingh, Gurdev-
dc.date.accessioned2010-08-12T08:52:46Z-
dc.date.available2010-08-12T08:52:46Z-
dc.date.copyright1996-
dc.date.issued2010-08-12T08:52:46Z-
dc.identifier.urihttp://hdl.handle.net/11718/7346-
dc.description.abstractThe case deals with the decision to raise funds from the channel to finance distribution of seeds through advance booking. The idea is to understand what for marketing finance is needed in input distribution and under what circumstances advance booking could be successful. What benefits accrue to the company as well as to the channel from this practice and at what cost are other relevant issues.en
dc.language.isoenen
dc.subjectSeedsen
dc.subjectAgricultureen
dc.titleUniversal Seed Enterpriseen
dc.typeCases and Notesen
Appears in Collections:Cases and Notes

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