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Title: ABC Bank Credit Card for Farmers
Authors: Bhattacharjee, Sourindra
Desai, Bhupat M.
Keywords: Banking
Issue Date: 13-Aug-2010
Abstract: This case highlights the failure of top-down approach as well as the product not matching the actual needs of the farmer-borrower. Rigid and centralized decision-making process, developing product alien to farmers, etc. are some of the issues discussed in the case.
Appears in Collections:Cases and Notes

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