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http://hdl.handle.net/11718/7433| Title: | ABC Bank Credit Card for Farmers |
| Authors: | Bhattacharjee, Sourindra Desai, Bhupat M. |
| Keywords: | Banking |
| Issue Date: | 13-Aug-2010 |
| Abstract: | This case highlights the failure of top-down approach as well as the product not matching the actual needs of the farmer-borrower. Rigid and centralized decision-making process, developing product alien to farmers, etc. are some of the issues discussed in the case. |
| URI: | http://hdl.handle.net/11718/7433 |
| Appears in Collections: | Cases and Notes |
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