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http://hdl.handle.net/11718/7434| Title: | Process Change for Promoting Financial Innovation by ABC Bank: A Case of Potato Marketing Loan (PPML) |
| Authors: | Bhattacharjee, Sourindra Desai, Bhupat M. |
| Keywords: | Banking |
| Issue Date: | 13-Aug-2010 |
| Abstract: | This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in this case and how it can be extended to other products is also considered." |
| URI: | http://hdl.handle.net/11718/7434 |
| Appears in Collections: | Cases and Notes |
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