Please use this identifier to cite or link to this item:
Title: Process Change for Promoting Financial Innovation by ABC Bank: A Case of Potato Marketing Loan (PPML)
Authors: Bhattacharjee, Sourindra
Desai, Bhupat M.
Keywords: Banking
Issue Date: 13-Aug-2010
Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in this case and how it can be extended to other products is also considered."
Appears in Collections:Cases and Notes

Files in This Item:
There are no files associated with this item.

Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.