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Title: Rural Credit Innovation of ABC Bank: A Case of Integrated Produce Marketing Loan for Tobacco (IMP-T)
Authors: Bhattacharjee, Sourindra
Desai, Bhupat M.
Keywords: Banking
Issue Date: 13-Aug-2010
Abstract: The case throws light on how bottom-up, decentralized, and autonomous approach can be helpful in the promotion of loan services. The case discusses how one of the managers identified the need of farmers and tried to develop a suitable product. However, the case also highlights the problems faced in implementation of the scheme with a view to providing some additional insights into management of innovations in rural credit.
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