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http://hdl.handle.net/11718/7435| Title: | Rural Credit Innovation of ABC Bank: A Case of Integrated Produce Marketing Loan for Tobacco (IMP-T) |
| Authors: | Bhattacharjee, Sourindra Desai, Bhupat M. |
| Keywords: | Banking |
| Issue Date: | 13-Aug-2010 |
| Abstract: | The case throws light on how bottom-up, decentralized, and autonomous approach can be helpful in the promotion of loan services. The case discusses how one of the managers identified the need of farmers and tried to develop a suitable product. However, the case also highlights the problems faced in implementation of the scheme with a view to providing some additional insights into management of innovations in rural credit. |
| URI: | http://hdl.handle.net/11718/7435 |
| Appears in Collections: | Cases and Notes |
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