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http://hdl.handle.net/11718/7503| Title: | Go Car Autos, Karnavati |
| Authors: | Raghuram, G. |
| Keywords: | After Sales Service;Service Marketing;Customer Services;Sales Management |
| Issue Date: | 16-Aug-2010 |
| Abstract: | This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. |
| URI: | http://hdl.handle.net/11718/7503 |
| Appears in Collections: | Cases and Notes |
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