IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/7576| Title: | Comfort in Steam |
| Authors: | Gupta, Parvinder Gupta, Nirmal K. |
| Keywords: | Retailing;Marketing |
| Issue Date: | 17-Aug-2010 |
| Abstract: | The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In addition to the difference in price, there were a few more surprises that confused and disturbed him. The case highlights some of his concerns, and how they were addressed. |
| URI: | http://hdl.handle.net/11718/7576 |
| Appears in Collections: | Cases and Notes |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.