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http://hdl.handle.net/11718/7576Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gupta, Parvinder | |
| dc.contributor.author | Gupta, Nirmal K. | |
| dc.date.accessioned | 2010-08-17T08:55:01Z | |
| dc.date.available | 2010-08-17T08:55:01Z | |
| dc.date.copyright | 1999 | |
| dc.date.issued | 2010-08-17T08:55:01Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/7576 | |
| dc.description.abstract | The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In addition to the difference in price, there were a few more surprises that confused and disturbed him. The case highlights some of his concerns, and how they were addressed. | en |
| dc.language.iso | en | en |
| dc.subject | Retailing | en |
| dc.subject | Marketing | en |
| dc.title | Comfort in Steam | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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