A One Starch Products Limited (B): Marketing Planning for Liquid Glucose

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/7580

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DC Field	Value	Language
dc.contributor.author	Jain, Abhinandan K.	-
dc.contributor.author	Saha, Jahar	-
dc.date.accessioned	2010-08-17T09:13:56Z	-
dc.date.available	2010-08-17T09:13:56Z	-
dc.date.copyright	1998	-
dc.date.issued	2010-08-17T09:13:56Z	-
dc.identifier.uri	http://hdl.handle.net/11718/7580	-
dc.description.abstract	A-One Starch Products Limited, established in the 1930s, is a leading manufacturer of startch and its derivatives. It was a leader industry for its technology and product quality. Gluco-One, the liquid glucose brand of A-One, accounted for 18 to 20 per cent of company's sales. Liquid glucose was a highly competitive product because of excess production capacity. It was a bulky product and because of this competition was on regional basis. This case provides information on the market for the company's products, customers, marketing set-up and cost structure. A marketing plan for Gluco-One is to make base on the information product in the case.	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.title	A One Starch Products Limited (B): Marketing Planning for Liquid Glucose	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

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