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http://hdl.handle.net/11718/7586| Title: | Coca-Cola Versus Pepsi in India: The Battle for the Bottle Continues |
| Authors: | Manikutty, S. |
| Keywords: | Software;Business Policy |
| Issue Date: | 17-Aug-2010 |
| Abstract: | The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their approach. |
| URI: | http://hdl.handle.net/11718/7586 |
| Appears in Collections: | Cases and Notes |
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