IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/7586Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Manikutty, S. | - |
| dc.date.accessioned | 2010-08-17T10:14:38Z | - |
| dc.date.available | 2010-08-17T10:14:38Z | - |
| dc.date.copyright | 1999 | - |
| dc.date.issued | 2010-08-17T10:14:38Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7586 | - |
| dc.description.abstract | The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their approach. | en |
| dc.language.iso | en | en |
| dc.subject | Software | en |
| dc.subject | Business Policy | en |
| dc.title | Coca-Cola Versus Pepsi in India: The Battle for the Bottle Continues | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.