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http://hdl.handle.net/11718/7608| Title: | Asian Toys: Role Play |
| Authors: | Singh, J. P. |
| Keywords: | Media Relations Management;Damage Control;Organizational Growth Pitfalls;Child Safety |
| Issue Date: | 17-Aug-2010 |
| Abstract: | Asian Toys faces the unfortunate situation of closing down its operations owing to injuries caused by the use of its products, by children, and the resultant adverse publicity. However, the key issues are product recall, compensation to victims, and the extent of information to be released to Public. Asian Toys Exercise can be used for analysis of leadership during crisis, public relations and communication. |
| URI: | http://hdl.handle.net/11718/7608 |
| Appears in Collections: | Cases and Notes |
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