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http://hdl.handle.net/11718/7631| Title: | Mid West Retail Consumer Finance Services (A) |
| Authors: | Banerjee, Arindam |
| Keywords: | Sustainable Advantage;Retail Finance;Competition;Promotion Management |
| Issue Date: | 18-Aug-2010 |
| Abstract: | This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. |
| URI: | http://hdl.handle.net/11718/7631 |
| Appears in Collections: | Cases and Notes |
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