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http://hdl.handle.net/11718/7631Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Banerjee, Arindam | - |
| dc.date.accessioned | 2010-08-18T05:37:49Z | - |
| dc.date.available | 2010-08-18T05:37:49Z | - |
| dc.date.copyright | 2000 | - |
| dc.date.issued | 2010-08-18T05:37:49Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7631 | - |
| dc.description.abstract | This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. | en |
| dc.language.iso | en | en |
| dc.subject | Sustainable Advantage | en |
| dc.subject | Retail Finance | en |
| dc.subject | Competition | en |
| dc.subject | Promotion Management | en |
| dc.title | Mid West Retail Consumer Finance Services (A) | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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