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http://hdl.handle.net/11718/7632| Title: | Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma |
| Authors: | Banerjee, Arindam |
| Keywords: | Market Research;Discriminant Analysis;Data mining;Data Analysis |
| Issue Date: | 18-Aug-2010 |
| Abstract: | The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. |
| URI: | http://hdl.handle.net/11718/7632 |
| Appears in Collections: | Cases and Notes |
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