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http://hdl.handle.net/11718/7633| Title: | Logic Modelling: A Note |
| Authors: | Banerjee, Arindam |
| Keywords: | Choice Models;Market research;Marketing |
| Issue Date: | 18-Aug-2010 |
| Abstract: | This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. |
| URI: | http://hdl.handle.net/11718/7633 |
| Appears in Collections: | Cases and Notes |
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