FoodWorld (C): The Road Ahead

Abstract

In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. By the end of 1998, the FoodWorld chain had expanded into 19 stores with hubs in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case deals with the strategies for future growth. Specially, the precise value proposition for customer groups and the appropriate retailing format have to be decided, and all the associate supply side infrastructure has to be in place. Furthermore, decisions on the mode of FoodWorld's expansion and/or new market entry have to be taken.