Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/7666
Title: Ramakant's Outlook (A)
Authors: Gupta, Nirmal K.
Gupta, Parvinder
Keywords: Publishing;Newspaper Publishing;Media
Issue Date: 18-Aug-2010
Abstract: The case describes how and why Professor Ramakant decided to subscribe to a new weekly news magazine, Newlook.
URI: http://hdl.handle.net/11718/7666
Appears in Collections:Cases and Notes

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