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http://hdl.handle.net/11718/7679| Title: | Arun Ice Cream |
| Authors: | Koshy, Abraham Venkiteswaran, N. |
| Keywords: | Food Processing (Ice Cream) |
| Issue Date: | 18-Aug-2010 |
| Abstract: | The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. |
| URI: | http://hdl.handle.net/11718/7679 |
| Appears in Collections: | Cases and Notes |
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