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http://hdl.handle.net/11718/7687| Title: | Phatra Thanakit Public Company Limited |
| Authors: | Raghunathan, V. Varma, Jayanth R. |
| Keywords: | Financial Services;Strategy;Currency Crises |
| Issue Date: | 18-Aug-2010 |
| Citation: | |
| Abstract: | Set in the backdrop of the 1997 economic crisis, the case deals with the problem faced by a leading finance company of Thailand, Phatra Thanakit. The company finds its very existence threatened under the onslaught of the crisis, and faces a number of agonizing choices. Should it become an integrated bank? Shrink its size, keeping only quality assets? Merge? Get acquired? Find a white knight? The case presents rich material for discussing such varied options, in the particular context of an economy in distress. |
| URI: | http://hdl.handle.net/11718/7687 |
| Appears in Collections: | Cases and Notes |
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