IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/7713| Title: | Britannia Khao World Cup Jao (A) |
| Authors: | Vyas, Preeta H. Kureshi, Sonal |
| Keywords: | Confectioneries;Marketing |
| Issue Date: | 19-Aug-2010 |
| Abstract: | The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms and conditions, prize structure, participation conditions etc. are described. The case also gives an idea about legal problems encountered, and the extent of participation and growth in sales during the operation of the scheme. Planning, implementation, and control issues of organizing a contest could be discussed. |
| URI: | http://hdl.handle.net/11718/7713 |
| Appears in Collections: | Cases and Notes |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.