Britannia Khao World Cup Jao (A)

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/7713

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DC Field	Value	Language
dc.contributor.author	Vyas, Preeta H.	-
dc.contributor.author	Kureshi, Sonal	-
dc.date.accessioned	2010-08-19T06:37:35Z	-
dc.date.available	2010-08-19T06:37:35Z	-
dc.date.copyright	2000	-
dc.date.issued	2010-08-19T06:37:35Z	-
dc.identifier.uri	http://hdl.handle.net/11718/7713	-
dc.description.abstract	The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms and conditions, prize structure, participation conditions etc. are described. The case also gives an idea about legal problems encountered, and the extent of participation and growth in sales during the operation of the scheme. Planning, implementation, and control issues of organizing a contest could be discussed.	en
dc.language.iso	en	en
dc.subject	Confectioneries	en
dc.subject	Marketing	en
dc.title	Britannia Khao World Cup Jao (A)	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

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