IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/7757Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Manikutty, S. | - |
| dc.date.accessioned | 2010-08-19T11:04:29Z | - |
| dc.date.available | 2010-08-19T11:04:29Z | - |
| dc.date.copyright | 2000 | - |
| dc.date.issued | 2010-08-19T11:04:29Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7757 | - |
| dc.description.abstract | Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk products. GCMMF is faced with a decision problem of diversifying into other areas, especially food products. This is likely to meet with stiff competition from compares such as Hindustan Lever Ltd. The case highlights this decision problem of whether or not to diversify. | en |
| dc.language.iso | en | en |
| dc.subject | Dairy | en |
| dc.title | Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.