Farmaid Tractors Limited

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/7761

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DC Field	Value	Language
dc.contributor.author	Raghuram, G.	-
dc.date.accessioned	2010-08-19T11:15:55Z	-
dc.date.available	2010-08-19T11:15:55Z	-
dc.date.copyright	2000	-
dc.date.issued	2010-08-19T11:15:55Z	-
dc.identifier.uri	http://hdl.handle.net/11718/7761	-
dc.description.abstract	Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context of the competitive environment. The role of the dealer and servicing the dealer by the company were recognized by FTL as key success variables in this business. The key issues of concern were to develop a partnership with the dealers by bringing in a service focus, through improvements in supply chain management and outbound logistics. Two critical areas for analysis were taken up, namely: (i) Order processing and inventory planning, and (ii) The distribution structure, including stockyard location.	en
dc.language.iso	en	en
dc.subject	Distribution Network Design	en
dc.subject	Supply Chain Management	en
dc.subject	Marketing Management	en
dc.subject	Linear Programming	en
dc.title	Farmaid Tractors Limited	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

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