IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/7786| Title: | Marketing Strategy for Sunflower Oil |
| Authors: | Singh, Gurdev |
| Keywords: | Seeds |
| Issue Date: | 20-Aug-2010 |
| Abstract: | This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible oil scenario in the country and competition in this trade the Marketing Director desires to evolve a strategy of market expansion and brand promotion. |
| URI: | http://hdl.handle.net/11718/7786 |
| Appears in Collections: | Cases and Notes |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.