Sustaining Exports of Soy Meal

Abstract

The case is on tapping export market to soy meal by an export price. Though, Indian soy meal is superior in protein content and India is closer to consuming markets, the bottom line of the export houses has been affected due to sharp fall in international price in recent two years as a result of excessive production in major exporting countries. The case give some idea about the world soy meal production and price scenario and poses a question as to how soy meal exports may be sustained by the enterprise?