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http://hdl.handle.net/11718/7797| Title: | Amtrex Hitachi Appliances Limited: Competing for the Future |
| Authors: | Sridharan, Anand Ravichandran, N. |
| Keywords: | Consumer Durable |
| Issue Date: | 20-Aug-2010 |
| Abstract: | The case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC’‘s access national market and vice-versa. The organization needs to take stock of what it has achieved so far, what needs to be done and how? |
| URI: | http://hdl.handle.net/11718/7797 |
| Appears in Collections: | Cases and Notes |
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