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http://hdl.handle.net/11718/7807| Title: | Core Healthcare Limited (A) |
| Authors: | Vyas, Preeta H. Jain, Abhinandan K. Chhokar, Jagdeep S. |
| Keywords: | Photographic Equipments;Healthcare |
| Issue Date: | 20-Aug-2010 |
| Abstract: | This case describes the process of international market selection. Two frameworks – Kotler’s Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, Core Healthcare Ltd., needs to decide whether to accept the recommendations. The case contains information (data) about IV fluids market in 70 countries. |
| URI: | http://hdl.handle.net/11718/7807 |
| Appears in Collections: | Cases and Notes |
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