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http://hdl.handle.net/11718/7815| Title: | Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product |
| Authors: | Banerjee, Bibek |
| Keywords: | FMCG;Marketing |
| Issue Date: | 24-Aug-2010 |
| Abstract: | This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new product class. |
| URI: | http://hdl.handle.net/11718/7815 |
| Appears in Collections: | Cases and Notes |
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