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http://hdl.handle.net/11718/7815Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Banerjee, Bibek | - |
| dc.date.accessioned | 2010-08-24T03:49:50Z | - |
| dc.date.available | 2010-08-24T03:49:50Z | - |
| dc.date.copyright | 2001 | - |
| dc.date.issued | 2010-08-24T03:49:50Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7815 | - |
| dc.description.abstract | This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new product class. | en |
| dc.language.iso | en | en |
| dc.subject | FMCG | en |
| dc.subject | Marketing | en |
| dc.title | Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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