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http://hdl.handle.net/11718/7820| Title: | Kanpur Confectioneries Private Limited (A) |
| Authors: | Dixit, Mukund R. Dixit, Vandana M. |
| Keywords: | Confectioneries |
| Issue Date: | 24-Aug-2010 |
| Abstract: | Mr. Alok Kumar Gupta is required to decide his company’s response to a proposal for becoming a sub-contractor to a large national player in the biscuit industry. The advantages to the company are in getting assured return on investment and access to APL’s manufacturing expertise. The disadvantages are a possible loss of independence in decision making, dilution of company’s own brand and family prestige. |
| URI: | http://hdl.handle.net/11718/7820 |
| Appears in Collections: | Cases and Notes |
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