IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/7884| Title: | Marketing Professional Ship Management Services |
| Authors: | Venaik, Sunil Raghuram, G. Sharma, Y. |
| Keywords: | Shipping Management;Marketing Management;Positioning;Segmentation |
| Issue Date: | 25-Aug-2010 |
| Abstract: | The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the competitive position and performance of firms offering professional ship management services. |
| URI: | http://hdl.handle.net/11718/7884 |
| Appears in Collections: | Cases and Notes |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.