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http://hdl.handle.net/11718/7884Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Venaik, Sunil | - |
| dc.contributor.author | Raghuram, G. | - |
| dc.contributor.author | Sharma, Y. | - |
| dc.date.accessioned | 2010-08-25T03:45:15Z | - |
| dc.date.available | 2010-08-25T03:45:15Z | - |
| dc.date.copyright | 2001 | - |
| dc.date.issued | 2010-08-25T03:45:15Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7884 | - |
| dc.description.abstract | The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the competitive position and performance of firms offering professional ship management services. | en |
| dc.language.iso | en | en |
| dc.subject | Shipping Management | en |
| dc.subject | Marketing Management | en |
| dc.subject | Positioning | en |
| dc.subject | Segmentation | en |
| dc.title | Marketing Professional Ship Management Services | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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