TI Cycles: Corporate Strategy (A)

Abstract

This case presents the dilemma of Mr. Ramkumar, General Manager of Finance, of Tube Investments of India Limited. Ramkumar has been asked to take up the leadership of TI Cycles. If he decides to accept the offer, it would be the first general management assignment for him. There are career risks and challenges associated with the offer. Ramkumar is required to decide in the context of his strengths and weaknesses,and the opportunities and threats before the company. The company has incurred a loss of Rs. 2.98 crores. It has had a glorious past. Currently it has lost its overall leadership to Hero Cycles. It continues to dominate the specialty cycles category. Its internationalization experience has ups and downs. The case provides an opportunity to assess the performance and potential of an organization and formulate a strategy for the future. One can think through the implementation challenges before Ramkumar if he accepts the job.