TI Cycles: Corporate Strategy (B)

Abstract

This case describes the initiatives of Ramkumar, Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. Ramkumar’s rationale for accepting the assignment and the measures initiated by him in manufacturing, culture building, market development and enhancing the overall competitiveness of the company are described in detail. The case presents data on various dimensions of performance of TI cycles. The case provides an opportunity to evaluate the transformation of TI Cycles and develop recommendations for future. The case could be used to discuss issues in strategy implementation, change management and transformation of organizations.