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http://hdl.handle.net/11718/7952Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ravichandran, N. | - |
| dc.date.accessioned | 2010-08-25T11:51:55Z | - |
| dc.date.available | 2010-08-25T11:51:55Z | - |
| dc.date.copyright | 2002 | - |
| dc.date.issued | 2010-08-25T11:51:55Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7952 | - |
| dc.description.abstract | The case presents the operational details regarding a blood bank in Ahmedabad. The issues related to marketing for mobile blood donation and component usage is the focus. The case focuses on issues related to marketing a new concept, financial viability of a venture, expansion options of a not for profit organization. | en |
| dc.language.iso | en | en |
| dc.subject | Public Utility Service (Hospital) | en |
| dc.title | Revolutionizing Blood Banking in India: Prathama Blood Center | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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