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http://hdl.handle.net/11718/7952| Title: | Revolutionizing Blood Banking in India: Prathama Blood Center |
| Authors: | Ravichandran, N. |
| Keywords: | Public Utility Service (Hospital) |
| Issue Date: | 25-Aug-2010 |
| Abstract: | The case presents the operational details regarding a blood bank in Ahmedabad. The issues related to marketing for mobile blood donation and component usage is the focus. The case focuses on issues related to marketing a new concept, financial viability of a venture, expansion options of a not for profit organization. |
| URI: | http://hdl.handle.net/11718/7952 |
| Appears in Collections: | Cases and Notes |
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