Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/7963
Title: Cool King Limited: To Be or Not to Be in Window Air-conditioner Business?
Authors: Sinha, Piyush Kumar
Ravichandran, N.
Keywords: Consumer Durable;Business Policy
Issue Date: 26-Aug-2010
Abstract: The case presents industry data related to the air-conditioning industry. A decision needs to be made regarding and existing product line. How to make this decision? What criteria would help is the focus of this case.
URI: http://hdl.handle.net/11718/7963
Appears in Collections:Cases and Notes

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