China Post

Abstract

This case is on China Post that, like India Post, operates in a developing country with a large population and vast distances. For China Post, the period of around 1998 was one of transformation, with reform being the only way to survive the challenge of changing times. On the threshold of change, China Post had to grapple with two cross century broad goals. The first goal was to serve the society with diversified products of high quality, satisfy all the needs of the customers, and to do its best to improve social results, while meeting the universal service obligations. The second goal was to put postal reform and development forward, streamline the operational systems, intensify business management, explore service markets, be dedicated to the construction of comprehensive capability, be committed to turning loss into gain within three years, build up self developing ability within five years and to finally manage an enhancement in economic image. The case analyses these objectives primarily by presenting the history of China Post over a period of ten years culminating in 1998. This opportunity is also used to compare India Post with China Post. The case also includes a box that gives the status of China Post in 2000, to offer a perspective on post reform developments.