DHL International Singapore

Abstract

The area director of ASEAN, DHL Worldwide Express, who also looked after DHL International Private Limited (Singapore) (DHLS), was reflecting on the business pitch in the context of the uncertainty posed by the developing IT sector. While it brought with it new and efficient ways with which to manage logistics, e-businesses and electronic document transfers meant that DHLS needed to reorient its business perspective. DHLS’ ‘s business plans included servicing e-retail outlets delivery needs and providing value added services, like equipment configuration for customers in their distribution pipeline and moving towards provision of seamless supply chains. The lynchpin in the game-plan was the evolving concept of an Express Logistics Centre. The other key areas that were expected to fuel growth were the "Advantage Customer" scheme and the "Asia First" initiative of DHLS. In 1998, DHLS felt that besides aligning their short-term goals for the coming two years with the DHL Worldwide’‘s long-term corporate goals, they had to achieve some specific aims. Their financial targets were a) achievement of 16 per cent growth rate in revenue and b) 9 per cent growth rate in profitability.