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http://hdl.handle.net/11718/8039| Title: | A generalized scale for pretesting print advertisements |
| Authors: | Mehta, Subhash C. Chabbra, H. S. Raju, V. R. |
| Issue Date: | 27-Aug-1979 |
| Citation: | Planned Selling, 1979, 10, 11 & 12 pp. 36-45 |
| URI: | http://hdl.handle.net/11718/8039 |
| Appears in Collections: | Journal Articles |
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