Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8039
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dc.contributor.authorMehta, Subhash C.
dc.contributor.authorChabbra, H. S.
dc.contributor.authorRaju, V. R.
dc.date.accessioned2010-08-27T06:06:15Z
dc.date.available2010-08-27T06:06:15Z
dc.date.copyright1979
dc.date.issued1979-08-27T06:06:15Z
dc.identifier.citationPlanned Selling, 1979, 10, 11 & 12 pp. 36-45en
dc.identifier.urihttp://hdl.handle.net/11718/8039
dc.language.isoenen
dc.titleA generalized scale for pretesting print advertisementsen
dc.typeArticleen
Appears in Collections:Journal Articles

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