IIMA Institutional Repository
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http://hdl.handle.net/11718/8039Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mehta, Subhash C. | |
| dc.contributor.author | Chabbra, H. S. | |
| dc.contributor.author | Raju, V. R. | |
| dc.date.accessioned | 2010-08-27T06:06:15Z | |
| dc.date.available | 2010-08-27T06:06:15Z | |
| dc.date.copyright | 1979 | |
| dc.date.issued | 1979-08-27T06:06:15Z | |
| dc.identifier.citation | Planned Selling, 1979, 10, 11 & 12 pp. 36-45 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/8039 | |
| dc.language.iso | en | en |
| dc.title | A generalized scale for pretesting print advertisements | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
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