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http://hdl.handle.net/11718/8082| Title: | The Rising of a Global Firm: The Case of Micro Inks |
| Authors: | Bhat, Ramesh Maheshwari, Sunil Verma, Sanjay Shah, Payal |
| Keywords: | Printing Inks;Computer and Information Systems |
| Issue Date: | 27-Aug-2010 |
| Abstract: | The case focuses on a company that is the largest manufacturer of printing ink in India, 12th largest manufacturer in the world and aims to join elite group of top five ink manufactures in the world. The company has a very humane culture where loyalty to the promoters is very high. What problems will the company face when it grows in size? What should it do to become a global player? |
| URI: | http://hdl.handle.net/11718/8082 |
| Appears in Collections: | Cases and Notes |
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