Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8090
Title: Rubamin Limited
Authors: Gandhi, Shailesh
Keywords: Strategic planning;Key Result Areas;Performance Measures
Issue Date: 27-Aug-2010
Abstract: The case is about evaluating strategic planning and identifying key result areas and appropriate performance measures in a multi-divisional chemical company having multiple locations. After unsuccessful diversification efforts in the initial years, the company has focused on three strategic businesses, namely, zinc oxide, cobalt and speciality chemicals. All three businesses grew at different points in time and have different potential for growth, operational flexibility and resource requirements. The company has grown very fast during 2001-04 and the financial performance is also impressive.
URI: http://hdl.handle.net/11718/8090
Appears in Collections:Cases and Notes

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