Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8095
Full metadata record
DC FieldValueLanguage
dc.contributor.authorGupta, Nirmal-
dc.contributor.authorGupta, Parvinder-
dc.date.accessioned2010-08-27T11:16:45Z-
dc.date.available2010-08-27T11:16:45Z-
dc.date.copyright2005-
dc.date.issued2010-08-27T11:16:45Z-
dc.identifier.urihttp://hdl.handle.net/11718/8095-
dc.description.abstractA customer was disappointed to find a defective music audiocassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by the staff and proprietor of the shop. Case traces the long journey this customer takes up to fight for justice. In the process, case highlights issues of customer service, employee behaviour, and consumer action. It also contrasts varying practices followed by different organizations (in the same industry) in responding to customer complaints.en
dc.language.isoenen
dc.subjectMedia and Entertainmenten
dc.titleMusic to Earsen
dc.typeCases and Notesen
Appears in Collections:Cases and Notes

Files in This Item:
There are no files associated with this item.


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.