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http://hdl.handle.net/11718/8146| Title: | Naukri.com |
| Authors: | Sahay, Arvind |
| Keywords: | Online Recruitment Advertising;Marketing |
| Issue Date: | 30-Aug-2010 |
| Abstract: | A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global major in India. |
| URI: | http://hdl.handle.net/11718/8146 |
| Appears in Collections: | Cases and Notes |
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