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Authors: Sahay, Arvind
Keywords: Online Recruitment Advertising;Marketing
Issue Date: 30-Aug-2010
Abstract: A case on that looks at the online recruitment advertisement market in India and the challenges that faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global major in India.
Appears in Collections:Cases and Notes

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