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http://hdl.handle.net/11718/8154Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Seshadri, D. V. R. | |
| dc.contributor.author | Tripathy, A. | |
| dc.date.accessioned | 2010-08-30T09:20:38Z | |
| dc.date.available | 2010-08-30T09:20:38Z | |
| dc.date.copyright | 2004 | |
| dc.date.issued | 2010-08-30T09:20:38Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/8154 | |
| dc.description.abstract | The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. | en |
| dc.language.iso | en | en |
| dc.subject | Steel | en |
| dc.subject | The Tata Iron and Steel Company Limited | en |
| dc.title | Reinventing Marketing at Tata Steel | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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