Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8154
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dc.contributor.authorSeshadri, D. V. R.
dc.contributor.authorTripathy, A.
dc.date.accessioned2010-08-30T09:20:38Z
dc.date.available2010-08-30T09:20:38Z
dc.date.copyright2004
dc.date.issued2010-08-30T09:20:38Z
dc.identifier.urihttp://hdl.handle.net/11718/8154
dc.description.abstractThe case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations.en
dc.language.isoenen
dc.subjectSteelen
dc.subjectThe Tata Iron and Steel Company Limiteden
dc.titleReinventing Marketing at Tata Steelen
dc.typeCases and Notesen
Appears in Collections:Cases and Notes

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